Tuesday, July 9, 2013

See ya, Kashi


It wasn't long ago that GoLean cereals filled half a shelf in my kitchen cabinet.  Now, they're boycotted in the Murphy home and under fire publicly.  The company wants to play up a persona of a small, independent cereal manufacturer looking out for our best health. Instead, they are a Kellogg-owned giant that slaps "natural" labels on its products while using genetically modified and pesticide loaded ingredients.  We can thank the Cornucopia Institute for exposing Kashi.  This institute actually investigates what it calls "Cereal Crimes," and it's really a brilliant thing to do.  Who didn't grow up with horror stories about rat hair, insects and fecal matter wrapped around their Wheaties?

Kashi is already facing a class action lawsuit for misleading the public (as is Naked Juice).

Kashi has joined the Non-GMO Project to enhance its reputation.  This project tests and verifies whether foods are GMO free; it's the only third party verification and labeling available in America for non-GMO products.  I'll stick with my egg whites and fresh fruit, thank you very much.  More on "Rethinking Breakfast" coming up!





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